Privacy Policy

Last updated: July 1, 2026

Shalom Dental ("Shalom Dental," "we," "us," or "our") operates the website shalomdentalny.com (the "Site") and provides dental care services from our offices in Manhattan and Brooklyn, New York. This Privacy Policy explains how we collect, use, and protect information when you visit our Site or submit information through it.

This policy applies to our website only. It does not cover the health information we collect and maintain as your dental care provider once you become a patient — that information is protected separately under HIPAA and is described in our Notice of Privacy Practices, available at our office upon request.

1. Information We Collect

Information you provide to us

When you fill out our consultation request form, contact form, or otherwise reach out to us, we may collect:

• First and last name
• Email address
• Phone number
• The service you are interested in (e.g., implants, Invisalign, veneers, general or emergency dentistry)
• Any message or details you choose to include

Information collected automatically

Like most websites, we automatically collect certain technical information when you visit our Site, including your IP address, browser type, device type, pages visited, time spent on pages, and referring website. We collect this through cookies and similar tracking technologies, including Google Tag Manager and Google Analytics.

2. How We Use Your Information

We use the information collected to:

• Respond to your consultation request or inquiry
• Schedule and confirm appointments
• Verify insurance coverage or discuss financing options you've asked about
• Send appointment reminders or follow-up communication related to your inquiry
• Improve our Site, services, and marketing based on how visitors use the Site
• Comply with legal obligations

We do not sell your personal information to third parties.

3. Cookies & Tracking Technologies

We use cookies and similar technologies (such as Google Analytics and Google Tag Manager) to understand how visitors use our Site and to measure the performance of our marketing, including Google Ads campaigns. These tools may collect information such as pages viewed, time on site, and general location (city/region level, not precise address).

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the Site but will not prevent you from contacting us or requesting an appointment.

4. How We Share Information

We do not sell or rent your personal information. We may share information with:

• Service providers who help us operate the Site, manage appointment requests, or run our marketing (for example, hosting providers, email/SMS communication tools, or analytics platforms), under obligations to protect your information
• Insurance providers, only if you have asked us to verify or bill your coverage
• Legal or regulatory authorities, if required by law, subpoena, or to protect the rights, property, or safety of Shalom Dental, our patients, or others

5. Data Security

We use reasonable administrative and technical safeguards to protect the information submitted through our Site. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain contact form submissions and inquiry information for as long as reasonably necessary to respond to your request, maintain records of communications, and comply with applicable legal, accounting, or reporting requirements. Patient dental records are retained in accordance with New York State recordkeeping requirements, separate from this website policy.

7. Your Choices & Rights

• You may request to see what information we have collected about you through the Site
• You may ask us to correct or delete your contact information from our marketing or inquiry records
• You may opt out of email or SMS communications at any time by following the unsubscribe instructions included, or by contacting us directly

To make any of these requests, contact us using the details below.

8. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. Appointment requests for minor patients should be submitted by a parent or legal guardian.

9. Third-Party Links

Our Site may contain links to third-party websites, such as Google Maps or our Google review page. We are not responsible for the privacy practices of those third-party sites and encourage you to review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.

11. Contact Us